The Most Awarded Designs
Interactive ad companies have been sweeping design award shows. Dove’s campaign for real beauty was one of the most awarded advertising campaigns of 2007. Originally meant as a web-only interactive spot, the campaign ending up winning both a 2006 Grand EFFIE Award as well as a MAA Worldwide Globe Award. The first Dove campaign video was produced in Toronto by Ogilvy and Mathers, as an exactly interactive campaign. Applied humanities, a Canadian mag devoted to visible communications, now includes multi-media and interactive projects in its design awards. Current winners include Toronto-basedHenderson bas, TAXI, and other widely recognized firm with strong interactive practices. While there are several reasons why interactive is rising in popularity in the conventional media realm, one of the primary sources of this newly found acknowledgment is the lines blurring between conventional and interactive design. Raising the difficulty of excellence, as interactive moves nearer to normal media, normal media also moves nearer to interactive. For instance, in Japan many print advertisements contain tiny bar codes which can on occasion be read with cell telephone cameras, which link the ad to online content. Moving forward, there’s one thing marketing pros can be certain of : interactive advertising adoption will continue grow and become an indispensable element of each selling mix. art competition