If you write articles, you probably know how important it is to use keywords in helping to get them indexed by search engines, and in getting the attention of publishers who might want to use your content.

Most people submit articles to directories while maintaining a copy on their website, often creating two nearly identical copies on the web. But is this really an effective approach? When a web user is looking for an article to read – do you want them to read it from your website, or from the article directory?

Here are some considerations:

- You want to get maximum exposure in article directories so that publishers will pick up the content.

- You want to get top ranking in search engines to pull in traffic.

- You don’t want the article directory’s copy of your article to have a higher ranking in search engines than the copy on your website. When this happens, they get all the benefits of having their Adsense ads clicked on among other links on the site. Considering your link in the article is often at the bottom of the page, your chances of the visitor going to your site is cut dramatically.

You essentially have 2 kinds of traffic: general web users looking for information & publishers looking for content. The goal is to find a strategy where you can direct web users to your site, and let article directories be the targeting source for publishers.

So, what is the solution?

In my own experiments, I learned that by creating two sets of keywords (one set for the directory copy, another set for the copy on my site), I could not only tackle these issues – it actually gave me the advantage of creating a much wider reach in the search engines.

The Strategy:

1. Keywords For Articles In Directories
My goal is to get the interest of publishers who will want to distribute my content so I’m going to focus on keywords and keyphrases which are most likely to be used. For example, the publisher might be interested in articles about “Adsense”. Unlike the average web surfer, publishers aren’t using long phrases, likely not making typos and will use more specific terms so that they have the best results. Publishers aren’t looking for the information to benefit them, they are looking for content which benefits their own readers. This sets them apart from the general web surfing population.

My article keywords start off with the top priority keywords, followed by less used ones.

Example: “adsense, google, google adsense, adsense tips, adsense google, adsense tricks, adsense articles, adsense article, articles about adsense”

If in doubt, think about what kinds of keywords you would use (or do use) when searching for articles to republish.

2. Keywords for articles on your website
This is where it gets good. I use this method for articles I write on another website and it’s very powerful. You can find some free and low-cost keyword tools here:
http://www.carolenickerson.com/post/index/19/10-Free-Keyword-Analysis–Search-Tools

You’re looking for targeted low-competing keywords. Basically, this means keywords and keyphrases which have little competition in the search engines. Anything with less than 600,000 competing websites is a worthy target. Here are some examples along with competition stats (as of the writing of this article & based on Google competition stats) :

- “google adsense tips techniques start” has 0 sites competing for this phrase

- “where to place goggle adsense” has 1 site competing for this phrase

- “What are the best web sites for making money with AdSense” has 0 sites competing

- “sites making a lot with adsense” has 0 sites competing

- “free adsense research tools” has 19 sites competing

There are many, many more you can find and different ways of analyzing their potential with just a few minutes of work, but you get the point.

Now you want to put them to use. Just like in an article directory, you’re going to put your low-competition keywords at the bottom of the article. I put mine underneath my resource box. 10-15 keywords or keyphrases works good. But something else is happening here too – more instances of the keyword “Adsense” are appearing on the page, thus enhancing keyword density.

Really, you’re killing 4 birds with one stone:

- You’re giving yourself a unique advantage over article directories which have copies of your content. No need to worry about them getting all the search engine traffic (general users) and stealing it away from you.

- You’re increasing your search engine rank through greater keyword density and getting a larger reach through keyphrases actually used by web surfers.

- You’re reaching article publishers more effectively by mainly focusing on the keywords and keyphrases they are using – not what the general user population uses.

- You’re also getting a major advantage over other websites listed in the search engines, allowing you to compete not just with low-competing keywords and keyphrases, but with higher-competing terms as well. You might be surprised how a single page on your site will jump to the top 1-10 results among 100,000’s of other websites.

Good Luck!

Carole Nickerson has been a web developer and internet marketer since 1998. Visit http://www.thenetter.com for more free articles, tips and software.

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template is a priority for story or screenwriters:

The Hero’s Journey:

• Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

• Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

• Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

The Hero’s Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

The Hero’s Journey is also a study of conventions. Before screenwriters can decide whether to accept or reject the conventions, they must appreciate their purpose and value.

Consider this:

• Titanic (1997) grossed over $600,000,000 – uses the Hero’s Journey as a template.

• Star Wars (1977) grossed over $460,000,000 – uses the Hero’s Journey as a template.

• Shrek 2 (2004) grossed over $436,000,000 – uses the Hero’s Journey as a template.

• ET (1982) grossed over $434,000,000 – uses the Hero’s Journey as a template.

• Spiderman (2002) grossed over $432,000,000 – uses the Hero’s Journey as a template.

• Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) – All Academy Award Winners Best Film are based on the Hero’s Journey.

• Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc) are all based on the Hero’s Journey.

• Heroine’s Journey stories (Million Dollar Baby (2004), Out of Africa (1980) etc) are all based on the Hero’s Journey.

Easy First Draft Screenplays

To write your first draft easily, map your story out according to the 17 major stages of the Hero’s Journey. Then use the micro stages of the Hero’s Journey to develop each stage.

Allowing yourself a day for each major stage and writing only seven pages per stage, you will complete a words-on-paper first draft of 119 pages in 17 days.

As a preliminary study, Elizabethtown (2005) is deconstructed below. Purchase the complete Hero’s Journey and watch the movie, making sure you follow the outline below.

Elizabethtown (2005)

Following is a deconstruction of Elizabethtown (2005):

Fade In: starts strong (communicates salient information immediately): shoes recalled.

Introduce Hero (Drew Baylor) in his Ordinary World, which he is unwelcome in. Tangible representation of the Ordinary World (Ellen).

Foreshadow of the Journey: we meet Drew’s family around the table.

Back-story of Hero: Drew in the World of the Shoe.

Supernatural Aid pushes hero out of his Ordinary World (meeting with Phil).

Development of Inner Challenge: Drew’s suicide attempt in his apartment; what to do now that he is a failure.

Call to Adventure by the Herald (his sister): Drew’s Dad is dead.

Preparing to cross into the First Threshold with allies (sister and mother): in the airport.

First Threshold and meeting the Romantic Challenge: Drew meets Claire in the aircraft.

Allies encourage the journey: Claire draws a map.

References to the inner and outer challenge: Drew references that he was fired; Claire realises Drew’s father is dead.

Back-story of the Outer Challenge: Drew when he was young and with his father. Reminder of the Inner Challenge: that he is a failure / lost $1b.

Magical gift: Claire gives Drew his wings, the directions and her number.

Physical Separation: exit 60-B.

Resistance to the Transformation: difficulty getting to Elizabethtown.

A New World: entering Elizabethtown.

Meeting the Mentor (Jesse, his cousin).

Mentor shows the hero around the World of the Transformation and the Creatures within: Jesse introduces Drew to everyone.

Polarization: they want a burial and Drew is thinking about cremation; he’s from “California.”

Meeting the Creatures of this World: the congregation.

Trial [passive]: Meeting his father lying in a coffin; lessons: “if you move around a little bit, you’ll see different aspects.” The word is “whimsical.”

Trial [passive]: Meeting the relatives and familiarising himself with the family.

Trial [proactive]; Drew saves Samson in the car.
Celebration at the passing of the trials: Drew is congratulated in the house.

Mentor’s challenge: Jesse admonished by his father; “you can’t be buddies with your own son.”

References to the Outer Challenge; Mentor’s back-story and capabilities: Lynard Skynard sequence.

Foreshadow of the break from the Old Self and preparing to Seize of the Sword: Drew calls everyone, including Claire.

Pulled Backwards to the Old Self and Forwards to the New Self: Heather, Ellen and Claire all on the phone simultaneously.

Break from the Old Self: Ellen says Goodbye.
Journey to the Sword: Drew and Claire on the phone.

Seizing the Sword: Drew wrests the Champagne from Chuck.

Rebirth through Death: Claire offers to “let Drew go.”

Reward: Claire and Drew meet by the Roadside.

Allies confront limitations: Hollie takes tap, comedy, cooking lessons etc. Claire doesn’t go to Hawaii.

Warnings about the Atonement: Hollie warns Drew about Bill Banyon.

Preparing for the Atonement: Buying the cremation vase.

Second Thoughts: Claire and Drew think about being just friends.

Atonement with the Father:: Drew confronts his uncle et al and makes a decision about the cremation.

Reference to the mentor’s challenge: Jesse is ignored and admonished.

Apotheosis: Rusty’s Learning to Listen video. Mentor’s challenge overcome: “thank you for taking an interest in Jesse.”

Ultimate Boon: “feels good doesn’t it. I can see Mitch now, so proud, in that blue suit.”

Refusal: Drew tries to stop the cremation.

Magic Flight: Drew prepares to leave.

Rescue from Without: Drew meets Claire and sleeps with her.

Crossing the Return Threshold; confronting and overcoming the
Inner Challenge: Drew chases Claire and tells her about his failure. She doesn’t care. References to the Outer and Romantic Challenges.

Master of the Two Worlds: Hollie wins over both sides of the family with her tap and comedy. Convergence aided by Mentor (Jesse’s tribute).

Tangible representation of the New Order: the burial to appease the Kentucky family.

Freedom to Live. Drew goes on the road trip with his father’s ashes [the trip they always meant to go on] and comes to terms with his death (conquest of the Outer Challenge). Finally seizes Claire (conquest of the Romantic Challenge).

Learn more…

The Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at http://managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at http://managing-creativity.com/

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Publicity…you’re business can survive without it, but it certainly won’t thrive without it. Maybe you’ve seen your competition at it – their website was featured on a major newspaper or television show. Or perhaps you heard them mentioned on your favorite morning radio show on the way to the office. The point is, when it comes to publicity, some businesses are getting it. And here comes the real shocker – some of them are getting it for free! Yep, there really is such a thing as free publicity, and we’re going to show you a very simple way that you can start getting it.

But first, let’s take a moment to discuss what publicity is. According to www.dictionary.com, publicity is “Information that concerns a person, group, event, or product and that is disseminated through various media to attract public notice.” Did you see what I just did? Through this article, www.dictionary.com just got free publicity (they’ll need it, so you can look up “disseminated”). Articles are just one of many ways that you can spread the word about your business, but it’s the one of the easiest to use.

Free Online Articles

The number one way to get free publicity (and to establish yourself as an expert in your field) is through writing and submitting free online articles that relate in some way to your business. Now before you throw your hands up in disgust, saying something like “I’m not a writer, I’m a business owner!” just wait a minute. The chances are, your business’s new or existing product, service or upcoming event is something that the rest of the world cares about (otherwise, you wouldn’t BE in business). As obscure as it may be, you’d be amazed at the number of people out there who are yearning to learn more about something that your business makes you an expert about.

If you don’t believe me, narrow your business down to a list of ten keywords that come to mind when you describe your profession. Now, do a Google search on each of those ten keywords (see, I slipped in yet another instance of free publicity, and through your articles, you can do the same!) The top ten or twenty results are just the tip of the iceberg when it comes to sites that could be featuring your articles.

You may be asking yourself “Sure, the readers get something out of these free articles, but what about me?” Well, despite the fact that no one is paying you to publish your articles, free articles come with an incredibly valuable thing…it’s known as the resource box.

The resource box is where you get to promote yourself and your business! You can include a brief biography about yourself or business along with a link to your website or affiliate program, your address, phone number, email address,… whatever! The point is, when your readers get done with your article and they want to know more, the first place they’ll go to is your resource box! The next place they go is…well, where ever you want them to!

What Do You Write About?

Well, just about anything. The first place you should go for inspiration is your Frequently Asked Questions. If you don’t have a FAQ section of your website, check out your competitor’s sites (really, it’s okay, as long as you don’t copy it down word for word…) If your FAQ’s are truly that, and not just a list of questions that you hope and pray that people would ask but they never do, then you’ll have plenty of possibilities.

Whatever you write about, make sure it’s something that people are genuinely interested in. Because if it’s something people are interested in, then it’s something that the websites that cater to those people will be interested in. And don’t worry, there’s no need to write a novel, nearly all web content articles are within a 300-1000 word range.

Also, make sure to follow the basic rules of grammar and spelling. Even if your article is worthy of a Pulitzer, it’ll never earn one if it’s full of careless mistakes and spelling errors.

Once you’ve checked your spelling and grammar make sure to read the article aloud. This will give you a chance to make sure that the article flows smoothly and logically.

Getting Your Article Published

Once you’ve written and edited your article, the next step is to get the word out. And unlike articles that are written for pay, it’s really not that hard to find webmasters and ezine editors willing to publish your piece. Since they don’t have to pay you for the content, they’re more than happy to provide you with free publicity.

If you have a lot of professional and Internet connections in your industry, don’t be afraid to take advantage of them at this point. Not only will it give you more exposure, you’ll be doing your friends a favor! Once you’ve contacted them, you’re next stop will be to submit your article to free online article databases. Here are a few to help you get started:

• www.articlecity.com

• www.ezinearticles.com (requires free membership)

• www.thewhir.com/find/articlecentral/

• www.businessknowhow.com/newsletter/articleguidelines.htm

• www.expertarticles.com (requires free membership)

• Or, just go here www.bellaonline.com/articles/art12838.asp for an extensive list of places willing to publish your work on their site or publication!

Now, you’re armed with all you need to know to start getting the free publicity that you’ve been dreaming of. Better yet, no one will be able to pinch and wake you up!

About the Author:
If your website could use some fresh, custom content but you don’t have the extra money in your budget, there’s no need to worry. Jennifer Gibbs (http://www.JenniferGibbs.com), a 5 star freelance professional from South Georgia is more than happy to provide your site with original, tailored and EXCLUSIVE content in exchange for free products, services and/or membership access. For more information, send your request (along with your website URL) to: info@jennifergibbs.com.

A recent survey conducted by pollsters Opinion Matters on behalf of the mobile broadband service provider Vodafone has found a strong tendency among British employees to use office laptops for personal purposes.

The laptops are carried home every night after logging off from office. To get online after the office hours are over, the employees tend to connect their laptops to their own broadband service, usually mobile broadband.

The flexible attitude of the higher authorities towards this practice could be seen from the large number of bosses who found the practice acceptable. Only about 35% reported to not being very liberal towards this possibly unethical and insecure activity. To avoid any awkward situations at work, it’s worth taking a look at some of the free laptop deals, those offers with a dongle can be useful for the journey home and avoid your bosses chagrin.

It must be noted that data security experts have long emphasized on the need for companies to keep a check on their laptops by using updated security software so that business data can be protected during personal use.

However, Mike Banwell, head of business services at Vodafone UK suggests that it is important to maintain a more liberal attitude instead of enforcing rigid conduct rules. A restrictive environment may result in more conflicting and unethical practices. He however did emphasize on the need to ensure that all security measures are in place to safeguard sensitive business data.